“Following the success of the Ashemore family, is became clear that a rounded version of Ashemore would be a great addition to the product line that would allow designers even more design choices. Ashemore Soft’s rounder forms compliment the face well as the original font esqued straight lines. The rounded terminators give the face a sense of friendliness that is unsurpassed. The distinct and flamboyant style of Art Nouveau and the Arts and Crafts style remain, but the blunted terminators give the face a more technological and contemporary look and feel.
The Ashemore Soft family has a full range of six weights from thin to black and includes condensed and extended options for a total of 36 fonts. The typeface also includes some unique OpenType alternates that make the superfamily even more versatile. Ashemore Soft is equipped for complex professional typography, including alternates, small caps and many alternate characters. The face also has a number of numeral sets, including tabular figures, fractions, old-style, lining figures and superiors and inferiors. OpenType-capable applications such as Quark or the Adobe Suite can take full advantage of automatic ligatures and alternates. You can find these features demonstrated in the .pdf brochure.
Ashemore Soft also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Ashemore Soft supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging.
The original Ashemore was designed by Jeremy Dooley with production assistance from Lucas Azevedo and Marcelo Magalhaes. Kerning assistance from iKern.”